Baby cribs are essential furniture for newborns, helping them sleep safely and securely, and making it easier for parents to take care of their child. It is also a part of home decor, so the main customer group purchasing it are families with newborns. They want to buy the safest and most comfortable baby cribs to provide their baby with the best sleeping environment. 

In addition, the customer group also includes families with children, who want to buy safe and comfortable baby cribs to provide the best sleeping environment for their children. Furthermore, the customer group also includes those who are interested in home decor, who want to buy the latest baby cribs to add some decorative elements to their homes.